Can you make my Logo Bigger?
Can you make my Logo Bigger?
This is usually the first and most common question most clients ask once we present their website’s mockup or final solution for the first time. Some clients not only request for a bigger logo but also demand their logo to be dominant on their homepage and cover the bigger part of the screen.
Is your logo indeed the most important element on your website?
Several studies proved that most visitors leave a website within 5-20 seconds after briefly viewing your homepage. It’s important to communicate your business values within the first 10 seconds to win your visitor’s attention in such a short time. For this reason, a quick glance at your homepage must give your visitor a clear idea of who you are and what you do.
But I have a killer logo and my brand should be prominent!
Your web designer fully understands that your logo is the most important element of your brand. However, what is it more important to achieve through your website; to show off your brand or increase the possibility to convert a visitor to a new client? Do you prefer distracting your visitors with your logo, or having them focused on your content and helping them understand what services you provide?
What are the main reasons business owners are asking for bigger logos?
- Business owners have the faulty impression that having a big and dominant logo will result in a more noticeable brand.
- The fear that a smaller logo will result in the loss of the brand and business identity within the website.
- The illusion that a big logo will be more recognizable and memorable to their audience.
How can the brand be represented on a website properly with the use of a smaller logo?
The logo is one of the most important elements of branding but is not the only one! Actually, your logo is only a small piece of your brand:
- Your company’s name, the slogans used to represent your services, and the way you present your business are also parts of your branding.
- The colors used are considered an important brand element. Your dominant colors are used on various parts and elements of your website: Headings, navigation bar, links, icons, hover effects, photos, graphics and more.
- Bigger logos can still be placed on the website’s footer, in inner pages or locations that will not cause too much distraction.
How can a big logo become a disadvantage for my website?
- The modern navigation bars offer logo holders where only logos having smaller dimensions can fit. This happens because huge logos is a trend that has died for over a decade, and also the technology evolution demands logos that can fit on narrow navigation bars on bigger and smaller screens.
- A big logo can make the navigation bar look broken, too high, and out of proportion compared to the rest sections of the site. We can overcome these issues with additional customizations (usually via custom code), which is both time and money-consuming.
- You should love your website, but also keep in mind that the website doesn’t exist to serve you. Your website exists to serve your visitors and clients! Visitors are browsing your website because they are looking to find a solution to their problem. Their main goal is to find someone who can solve their problem, without caring about who is going to solve it. What they want to achieve or find on your website is more important than the way your logo looks. Your visitors are browsing your website because of your services and not because of your logo.
- Time is money! For this reason, users don’t read webpages, they scan to save time! Once they find something they are interested in, they will invest more time to learn more about it. Thus it’s better if you focus more on your content’s presentation, and ensure that your services and products are described in a clear way that helps your visitors find them easily as they scan your webpage.
Maintaining the balance
- It is a must for your logo to be placed at the top of your website and in the same position for every page in order to retain symmetry. Logo’s location is more important than its size because it has to be visible from every other page and easy to be found, as it helps the visitor to return to the homepage.
- The logo needs to be big enough to allow all its elements to be recognizable, without being huge and destructive.
- The logo is supposed to come in multiple versions! You can have the original version of your logo for any other marketing purpose, and a web version only for web purposes. For example, the first image below displays the logo I am using on my website’s navigation bar, and the second image displays the full version of my logo:
Not convinced yet?
In this case, visit the websites of famous brands such as Adidas, Amazon, Apple and Nike. The first thing you are going to notice is that their logo is small. The reason is, they don’t rely on their logo to do business. They focus more on creating brand awareness via slogans, online campaigns, and content that creates an emotional connection with their clients. You should act in the same way. Take advantage of your website to build trust between you and your visitors. If you want to increase your potential to gain more clients through your website, you should always place your visitors’ needs above your company’s pride.
Bigger doesn’t always mean better!
I’m borrowing some images from Dave Officer who tried to illustrate why ‘more’ doesn’t necessarily mean ‘improved’.
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