This is usually the first and most common question most clients ask once we present their website’s mockup or final solution for the first time. Some clients not only request for a bigger logo but also demand their logo to be dominant on their homepage and cover the bigger part of the screen.

Is your logo indeed the most important element on your website?

Several studies proved that most visitors leave a website within 5-20 seconds after briefly viewing your homepage. It’s important to communicate your business values within the first 10 seconds to win your visitor’s attention in such a short time. For this reason, a quick glance at your homepage must give your visitor a clear idea of who you are and what you do.

But I have a killer logo and my brand should be prominent!

Your web designer fully understands that your logo is the most important element of your brand. However, what is it more important to achieve through your website; to show off your brand or increase the possibility to convert a visitor to a new client? Do you prefer distracting your visitors with your logo, or having them focused on your content and helping them understand what services you provide?

What are the main reasons business owners are asking for bigger logos?

• Business owners have the faulty impression that having a big and dominant logo will result in a more noticeable brand.
• The fear that a smaller logo will result in the loss of the brand and business identity within the website.
• The illusion that a big logo will be more recognizable and memorable to their audience.

The logo is one of the most important elements of branding but is not the only one! Actually, your logo is only a small piece of your brand:

• Your company’s name, the slogans used to represent your services, and the way you present your business are also parts of your branding.
• The colors used are considered an important brand element. Your dominant colors are used on various parts and elements of your website: Headings, navigation bar, links, icons, hover effects, photos, graphics and more.
• Bigger logos can still be placed on the website’s footer, in inner pages or locations that will not cause too much distraction.

• The modern navigation bars offer logo holders where only logos having smaller dimensions can fit. This happens because huge logos is a trend that has died for over a decade, and also the technology evolution demands logos that can fit on narrow navigation bars on bigger and smaller screens.
• A big logo can make the navigation bar look broken, too high, and out of proportion compared to the rest sections of the site. We can overcome these issues with additional customizations (usually via custom code), which is both time and money-consuming.
• You should love your website, but also keep in mind that the website doesn’t exist to serve you. Your website exists to serve your visitors and clients! Visitors are browsing your website because they are looking to find a solution to their problem. Their main goal is to find someone who can solve their problem, without caring about who is going to solve it. What they want to achieve or find on your website is more important than the way your logo looks. Your visitors are browsing your website because of your services and not because of your logo.
• Time is money! For this reason, users don’t read webpages, they scan to save time! Once they find something they are interested in, they will invest more time to learn more about it. Thus it’s better if you focus more on your content’s presentation, and ensure that your services and products are described in a clear way that helps your visitors find them easily as they scan your webpage.